Online Video - Viral, Instructional and Absurd

More and more companies are turning to online video to market their products, educate customers and help build buzz around their brand. James’ experiments with online video have ranged from the viral, to instructional to the outright absurd. Here’s a small sample of some of his work.

The Viral

After a close encounter with a wild bird on his way to work, James uploaded the video below to YouTube. Within a day the video was the #1 video on Digg.com, and the #1 video of the day in the Animals and Pets category on YouTube. The video has now pushed past the 300,000 views mark and was featured on CNN’s News to Me television program. Here’s the video - Danger Bird’s Ride.

And here is Danger Bird on CNN.

The Instructional

Video is a perfect channel to use for training and instructional content. At InsureMe.com, James was tasked with creating videos that could help affiliate marketers understand the complexities of InsureMe’s affiliate program. Here’s an example that clarifies InsureMe’s affiliate payout structure.

The Absurd

Face it. Absurd, entertaining and downright silly videos work on the web. James has had the opportunity to flex his tendency for the absurd in some of his online videos. This one documents what happens when InsureMe’s CEO bets his hair that the company couldn’t meet its United Way donation goals.

Another slightly absurd video was created by James and his team to help announce a new feature to InsureMe’s insurance agents. (And if you’re wondering, that is James doing the ridiculous announcer’s voice).

See More

If you’d like to see more of the videos James has written, filmed, edited and occasionally starred in, check out InsureMe’s YouTube channel.